2026 Hydration

SHIFT. Hydration

Fuelling Everyday Athletes.

Made in Great Britain
Hydration Without Compromise.

Advanced Hydration

Stay hydrated from the first rep to the final whistle. SHIFT. Hydration is an advanced electrolyte formula designed to support hydration during training, competition, and everyday performance with essential minerals.

Hydration Without Compromise.

Zero Sugar.

Fuel your body without the unnecessary sugar. SHIFT. Hydration is naturally sweetened with stevia, delivering a clean, refreshing taste that won't spike blood sugar—perfect before, during, or after training.

Hydration Without Compromise.

Essential Electrolytes

Every scoop delivers 440mg of sodium, plus potassium, magnesium and ionic minerals to help replace what you lose through sweat. Stay hydrated, support performance, and recover faster—whatever your next shift looks like.

One Electrolyte. Everything You Need.

Refreshing Raspberry. Made for Every Day. Built for Performance.

Raspberry Electrolytes

440mg sodium per serving, zero sugar, naturally sweetened with stevia and 30 refreshing raspberry servings—everything you need for effective everyday hydration.

£14.95
£14.95
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GETTING SHIFTY.

Official Hydration Partner of The South Coast Series

Read About Us

The River Run

A fast, scenic half marathon following the beautiful River Adur through Shoreham-by-Sea, Upper Beeding and Bramber. With riverside trails, historic landmarks and a largely flat route, it's the perfect race for chasing a PB or enjoying one of the South Coast's most picturesque courses.

The Housedean Half

Starting from Housedean Farm in the heart of the South Downs, this stunning trail race combines rolling countryside, flowing paths and panoramic views. Whether you're taking on the 10K or Half Marathon, expect an unforgettable day of trail running in one of Sussex's most beautiful locations.

The Trail Trot

From first-time trail runners to experienced ultra athletes, The Trail Trot has something for everyone. Choose from 5K, 10K, Marathon or 50K routes and explore the South Downs on a mix of scenic trails, rolling hills and iconic landmarks, with every distance delivering adventure from start to finish.

THE 7

A brand-new addition to The South Coast Series, THE 7 is set within the stunning surroundings of Wiston Estate. Built around fresh ideas, unique race concepts and an unforgettable runner experience, this exciting new event is unlike anything we've created before. Expect beautiful scenery, innovative challenges and a race day that redefines what a trail event can be.

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An exclusive partnership bringing premium hydration to runners across every South Coast Series event.
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What Our Customers Say
LOVE IT

JAKE.W

Great product and love working with everyone at SHIFT. Hydration. Looking forward to the next flavours!

UKTC

Will T.

Really impressed with the taste. Most electrolyte drinks are either too salty or too sweet, but this one gets the balance right. I've been using it after every run.

STARTLINE

Josh M.

Love that it's zero sugar. It mixes easily, tastes great and I actually look forward to drinking it after training.

THE SOUTH COAST SERIES

Azita H.

I was surprised by how good it tasted. It's light, refreshing and doesn't have the artificial sweetness that a lot of electrolyte drinks do